Google Ads Tax Deductions

Google Ads spend including search, display, shopping, and YouTube campaigns is fully deductible. Pay-per-click and cost-per-impression costs both qualify.

Google AdsPPCsearch adspay-per-clickSEM

check_circleWhat You Can Deduct

  • checkGoogle Search ads (pay-per-click)
  • checkGoogle Display Network campaigns
  • checkGoogle Shopping ads
  • checkYouTube video advertising
  • checkGoogle Local Services ads
  • checkGoogle Ads management tools and software

lightbulbTips for Keeping Records

  • tips_and_updatesDownload monthly billing statements from Google Ads for tax records
  • tips_and_updatesSeparate brand campaigns from lead generation for better cost tracking
  • tips_and_updatesAgency management fees for Google Ads are separately deductible
  • tips_and_updatesUnused ad credits are not deductible until the credit is actually spent

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