Promotional Materials Tax Deductions

Branded merchandise, giveaways, and promotional items are deductible as advertising expenses when they bear your business name, logo, or message.

promotional itemsbranded merchandiseswaggiveaways

check_circleWhat You Can Deduct

  • checkBranded pens, mugs, and tote bags
  • checkCustom t-shirts and apparel with logo
  • checkBranded stickers and magnets
  • checkPromotional USB drives and tech accessories
  • checkSeasonal holiday gifts with company branding
  • checkBranded packaging and wrapping

lightbulbTips for Keeping Records

  • tips_and_updatesItems must display your business name or logo to qualify as advertising
  • tips_and_updatesGifts to individual clients are capped at $25 per person per year
  • tips_and_updatesPromotional items distributed at events are advertising, not gifts
  • tips_and_updatesKeep purchase orders showing quantities and unit costs

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